All Activities
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Grow Your Business with Meta Ads
In this training, learners will understand the value Meta offers to help grow their business and when to use boosted posts versus Meta Ads Manager. They will also learn how to boost their first post on Meta technologies and...
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Measure channel impact with Conversion Lift
The purpose of this workshop is to help learners assess whether channel lift measurement is appropriate for their business and understand the basics of running a channel lift study. Channel lift is an advanced use case of Conversion Lift that...
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Generate insights to make decisions based on data
This course is designed for marketing professionals who want to make smarter decisions using data. You'll learn how to combine data from different sources, run simple experiments to test ideas and turn your findings into clear recommendations for your team....
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Click Here: Going from last click to incrementality
Unlock the secrets to smarter marketing decisions. In this webinar, you’ll learn a clear framework for measuring marketing effectiveness, discover which metrics matter most and see how to design experiments that reveal true incrementality so you can make informed, data-driven...
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Click Here: How AI is transforming marketing
AI is transforming marketing faster than ever, and this webinar gives you a hands-on introduction to what’s next. You’ll discover how AI is reshaping ads, content and campaigns, and get practical tools you can start using today to streamline workflows,...
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Determine the Right Measurement Approach
Marketing science is the robust use of data to make better marketing decisions that are grounded in data and science. In this course, you’ll learn how to formulate a test hypothesis and choose the appropriate dependent and independent variables for...
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Shell Page: AI
TBC
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Technical implementation of the Meta Pixel
This course is designed for marketing developers who have the technical expertise required to set up and implement more intermediate to advanced actions and solutions related to the Meta Pixel. This course will also prepare participants for the Meta...
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