In this workshop you’ll learn how to identify and apply key principles of effective measurement in marketing, distinguish between different types of metrics, and design experiments to measure incrementality and inform marketing decisions.
This workshop covers how to guide AI toward better campaign performance using optimization tools in Meta Ads Manager. Learn how to customize ad delivery for specific business KPIs and high-value customers, connect data sources for more accurate optimization and measurement...
The purpose of this workshop is to help advertisers enhance their ad performance through automation, personalization and scalable creative delivery. We will explore the benefits and practical use of flexible media, related media and format automation, including how to enable...
The purpose of this workshop is to help advertisers enhance their ad performance through automation, personalization and scalable creative delivery. We will explore the benefits and practical use of flexible media, related media and format automation, including how to enable...
This workshop explores the 4 Ps of effective ad creative, prominence, personalization, persistence, and performance. Learners will gain a framework for developing ads that stand out, resonate with audiences, and help deliver measurable business results.
The purpose of this workshop is to offer you an introductory-level understanding of AI, how it’s changing the way people work and offer some tools you can start experimenting with today to help optimize your own workflows.
This workshop is intended to help advertisers grow their business and reach their business goals by building ad campaigns with Meta Ads Manager. It covers all aspects of campaign creation including campaign goals, automations, budgets, audience, placements, ad creative...
This session will guide you through proactive measures to prevent scams, fraud and brand harm, while also helping you build a comprehensive brand protection strategy. Learn how to protect your business accounts, monitor your brand for misuse and resolve...
What is this about? This webinar will help you learn more about agency fee, an ads manager revenue management tool which enables you to add your markup directly to your advertisers’ awareness campaigns Who is this for?Agency leaders who...
In this training, you’ll explore how to use key insights to shape a successful holiday strategy and gain a competitive edge for the holiday season. You’ll also learn the creative best practices for developing impactful holiday assets, along with a...
What We’ll Cover: Key holiday shopping trends and strategies to gain a competitive edge Best practices for seasonally relevant ad creative How to leverage Meta Advantage+ solutions and AI tools for improved results Value-based solutions to boost AOV, target gifting...
Ready to take your lead generation marketing to the next level? Join us for "Unlocking High-Quality Leads on Meta Technologies" a webinar designed to equip you with the latest strategies and tools for capturing and converting high-quality leads. Learn how...
This training will provide the latest performance best practices and tools advertisers can adopt to maximize the effectiveness of their performance marketing campaigns across Meta technologies. Don't see any events here? Be sure to log into Blueprint to access a...
Creative is what makes people click and cuts through the noise. In this webinar, you'll explore the 4 Ps of effective ad creative—prominence, personalization, persistence and performance—while learning a practical framework to create ads that stand out, resonate with your...
Join us on Tuesday, October 28th at 10:00am PDT/1:00pm EDT for a live webinar, “Amplifying authenticity: Multiply organic creator influence with paid performance”! In this session, you’ll learn about the importance of breaking down silos and bridging the gap between...
