All Activities
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Optimize campaign performance with A/B Testing and Conversion Lift
Audience: The audience for this session can be media buyers, planners, digital marketers or skilled advertisers interested in using experiments to improve their campaign performance. Level: Intermediate It is important to measure the true performance of your ads on Meta...
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Configure Facebook SDK and App Events for Android - Advanced Marketing Developer
The Facebook SDK for Android gives you access to Facebook login and social sharing, App Events, the Graph API and mobile app ads. This course helps you install and configure the Facebook SDK for Android and set up App...
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Facilitate client onboarding to WhatsApp for Business
Enhance client onboarding to the WhatsApp for Business by setting goals, developing use cases, aligning governance and facilitating implementation.
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Grow your audience with Advantage+ app campaigns
This course is designed to help you implement Advantage+ app campaigns to help you reach your business goals. It covers the benefits of Advantage+ app campaigns, how to set up a campaign in Meta Ads Manager and how to manage...
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Beyond Brick-and-Mortar: Open Your Shop on Instagram
Get your products in front of people who love to shop with Instagram Shopping. In this workshop, we’ll cover the various features available on Instagram Shopping and how you can set up an account for your business. Learn how to...
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Five best practices to generate client results
Impress clients with the latest recommendations and master campaign best practices by attending this live webinar. You’ll learn: - The importance of a simplified account structure- How to unlock new opportunities with automation - New creative tactics to supercharge client...
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Frictionless Purchasing
Your purchase forms may be making it too hard for your most loyal readers to support the journalism they love. Optimize how your audiences sign up, subscribe and donate and watch your reader support soar.
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Get Started With the Facebook SDK and App Events for Android and iOS - Advanced Marketing Developer
The Facebook SDK is a set of software components that developers can include in their mobile app to understand how people use the app, run optimized marketing campaigns and enable Facebook login and social sharing.This course helps you understand...
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解锁全球增长潜力:精通 Meta 广告投放的完全指南
Get started with advertising tools from Meta and unlock new growth opportunities in international markets. This comprehensive course is your step-by-step guide to creating effective ads on Facebook and Instagram with Meta Ads Manager, aligning business goals with ad objectives...
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Unlocking the Power of Automation: A Deep Dive into Advantage+
In this live webinar, discover how to maximize your advertising potential with Advantage+ Audience and Advantage+ Campaign Budget. Our Meta experts will showcase how Meta's automation works, tackle common concerns, and provide actionable strategies to help you confidently leverage our...
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Generate more calls for your business with call ads
This session explores how to generate more calls to your business with lead ads with calling. We’ll provide an overview of call ads and how to implement a call ad campaign in Meta Ads Manager. We’ll also explore how to...
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Reimagine Content: From Organic Posts to Paid Wins
Campaign creative crunch? Your organic content is the strategic solution. Join Meta’s Creative Shop to learn their 3-step method to reimagining organic content into high-performing ads—closing content gaps, extending reach and maximizing marketing ROI. Walk away with: Data-driven strategies to...
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Build a successful Reels ads strategy for your clients
In this training, you will learn the importance of including Reels ads into your client’s campaign strategies. You’ll also learn the creative best practices around building successful reels and how you and your clients can leverage them to enhance...
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Reels Unlocked: Creating at the speed of culture
In this live webinar with Meta's Creative Shop experts, we invite creative teams, strategists and agencies to learn how to use sounds, hooks, and native storytelling for easy creative production. Whether you are just getting started with implementing a Reels...
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Learn more about Meta Advertising policy
This training helps learners how to improve performance for Ads that click to messaging by learning more about Meta Advertising Policy for business messaging, best practice and common mistakes for ads and thread content. Don't see any events here? Be...
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Turbocharge Reels for Optimal Production and Performance - Automation/Gen AI Tooling, Partners and Creative Guidance
Be at the forefront to learn about the latest and greatest tooling (including Gen AI) to efficienctly produce Reels that deliver on your business goals. The Reels opportunity:- Reels are reshared over 4.5 billion times a day - More than...
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Ads that click to message: Advanced best practices
This course helps advertisers to improve ads performance by controlling the outcome of auctions through 3 drivers: Advertisers control in objectives, targeting, budget, bidding, placement and creatives, Machine Learning and Pacing. Don't see any events here? Be sure to log...
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Creative Best Practice for Business Messaging
This presentation is intended to help advertisers explore foundational creative best practices for Business Messaging to improve your campaign through Ad experience and post-click experience. Don't see any events here? Be sure to log into Blueprint to access a variety...