Explore ways to write creative briefs that inspire and guide agency teams and improve campaign success. This workshop will give you the opportunity to practice writing effective business and campaign objectives, define an audience, write key performance indicators and select...
This course explores how you can reach and nurture high-quality leads using lead generation tools across Meta technologies.This webinar is for advertisers who generate leads using Meta technologies. These advertisers should be familiar with how to create a campaign in...
Learn how to design ad creative for each stage of the marketing funnel and connect with your audience in an authentic way.
You can use these curated lessons to help build the skills and knowledge required of a Facebook Certified Ads Product Developer II. Completion of these lessons is a requirement for certification.
Learn what Advantage+ catalog ads are and how they can help you achieve your business goals. Explore different creative formats to deliver relevant, personalized ads to your audience. Additionally, you'll learn best practices in setting up your Advantage+ catalog ads...
Highlight the value of a strong pilot for WhatsApp for Business and guide clients on the steps and best practices for setup.
Tyler Simpson shares common creator use cases for going Live.
Welcome to the Meta Certification Prep Live training for Media Planning and Buying. Certification Prep for Media Planning and Buying are instructor-led training sessions designed to provide guidance on how Meta technologies can fit into your media plan, while also...
Learn how to set up and directly implement Meta Conversions API.
In this class we'll take you through the benefits of News Page index, introduce you to Facebook News and also what to look out for in terms of Quality News Signals to prioritize your content in our News Feed....
Grow your social media knowledge around Facebook and Instagram with our week-long Bootcamp for the Community News Project. The sessions will equip you with the knowledge and know-how to use our tools successfully to aid news-gathering, creation and promotion of...
Blavity COO, Aaron Samuels, shares his organization’s growth path and best practices.
Learn about setting up, managing and sending different types of templates through the WhatsApp Business Platform.
This course teaches you how to create content for your business on Instagram.
Explore Meta Business Messaging's key offerings and learn how to apply them to support client messaging needs.
The Advanced Marketing Developer learning path prepares learners for the Advanced Marketing Developer certification exam and coding assessment. This track prepares learners to implement the Facebook SDK, set up and troubleshoot App Events on iOS and Android. It also helps...
This session explores how to attract quality leads by optimizing your lead ads with instant forms campaigns with the Conversions API for CRM. We review the value of integrating your CRM with the Conversions API and go through each step...
This training is intended for agencies and advertisers who know the importance of Meta Conversions API and Facebook SDK but want to more effectively map business goals to app events and communicate the installation process to app developers. Don't see...
Welcome to the Meta Certification Prep Live training for Media Planning and Buying. Certification Prep for Media Planning and Buying are instructor-led training sessions designed to provide guidance on how Meta technologies can fit into your media plan, while also...
Learn how to implement Automated App Ads to help grow mobile app audiences. We examine the benefits of Automated App Ads, review recommendations for successful campaigns and explore tests that can help optimize campaigns. Don't see any events here? Be...
1. Design Creative to Inspire Action - Use high-quality creative in your mobile marketing campaigns to develop content for a mobile world. In this workshop, you’ll learn how to select the format and placement that best supports your business goals.You’ll...
In this class we'll show you how to chart trends in your country as well as introduce new tools we've launched that make it easy to rank top videos and link in your country. For Entertainment, News and Sports.
