All Activities
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Commerce Messaging for Businesses
Conversational commerce is about connecting with people through chat by building effective conversational commerce campaigns and establishing a strong commerce presence on Facebook messaging platforms. This virtual training provides you with an overview of how to build a powerful...
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Creative brief development
Learn how to write a creative brief that defines your advertising strategy and helps you plan ads that achieve results.
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Get Started With the Conversions API - Advertising API Developer
The Conversions API is a direct channel to gather customer activity in a way that supports efforts to honor the choices consumers make about data sharing. The Conversions API continues to send data through browser-independent mechanisms, even when the...
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Determine the measurement approach
In this course, we will explore how to formulate a hypothesis and how to select a measurement approach that suits your business needs.
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Get started with advertising on Facebook and Instagram
Learn about what ads on Facebook look like and how to use a Facebook business Page and Ads Manager to create ads.
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Advanced marketing mix modeling using Meta Open Source project Robyn
Learn how to use Robyn to build marketing mix models that are fast and accessible.
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Stronger Performance with the Conversions API
Advertising tailored to people can be more effective, both for consumers and business performance. In this course, you’ll learn how ads are evolving to provide more transparency and control. We’ll examine the impact this can have on businesses who rely...
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Troubleshoot and provide technical support for the WhatsApp Business Platform
Learn about the different ways you can troubleshoot errors and provide ongoing technical support with the WhatsApp Business Platform.
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How to Get Started with Facebook Stars with Brandi Guice
Facebook Stars are a great way to form deeper connections with your audience as a new creator. Learn all about how to get started with Stars from beauty creator, Braannxo, as she shares her best tips for finding success...
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How to Earn More with Facebook Stars with Dr. Kojo Sarfo
Get ready to take some notes as wellness creator, Dr. Kojo Sarfo, drops gems on how to maximize your earnings from Facebook Stars as a Live creator.
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Find High-Quality Leads This Spring
This session explores how to attract quality leads using lead ads instant forms. We’ll discuss how to set up and optimize your lead ad campaigns to improve performance and the quality of leads you’re generating. We’ll also explore how to...
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Configure and Troubleshoot Meta Conversions API Gateway
Learn how to set up the Conversions API Gateway without developer help for ad personalization, optimization and data sharing.
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Strategies for targeting, placement and creative
Explore how to select the best ads targeting, placement and creative strategies with Meta Advantage solutions.
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The Role of the Newsroom
Get practical advice on how journalists can contribute to your reader revenue approach.
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Improve Lead Quality with Conversions API for CRM
Join this webinar to learn about Conversions API (CAPI) for CRM, a new tool that can help you find better-quality leads.You’ll hear from Meta’s top experts, who will share: - How CAPI for CRM can help your business reduce costs...
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Grow your business with ads that click to Instagram Direct
This workshop is intended to help advertisers use ads that click to Instagram Direct to attract new followers, engage customers and reach their business goals. This training explores Meta Business Messaging technologies, campaign creation in ads Manager, creative best practices...
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Managing audiences and optimizing targeting strategies
In this course, we examine the different targeting tools and discuss how to avoid obstacles with targeting parameters.
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Set up accounts and assets for the WhatsApp Business Platform
Learn about the accounts and assets that are required to integrate the WhatsApp Business Platform.
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Establish your business presence with Messenger
Discover how to engage with customers through Messenger and use different features to communicate more efficiently.
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Create a plan for your business
Tell us what you want to achieve for your business so we can build you a customised home page.