All Activities
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Building your Faith Community’s Online Presence
Use this lesson to understand the differences between a Facebook Profile and a Page, and learn how to set up your Faith Community Page.
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Crafting your Faith Community’s Content Strategy
Use this lesson to identify creative formats, create engaging content and craft your faith community's content strategy.
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Using Facebook to Engage with your Congregation
Use this lesson to learn how to turn online supporters into participants at your events , grow your online congregation and connect with your members.
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Elevate Live with Deldelp Medina
In the season of gratitude and giving, nonprofit organizations face unique challenges in capturing the hearts and minds of existing and prospective donors. With 1.9 million people starting or donating to a fundraiser on Facebook and Instagram during the...
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October 2020 Product Update
Join our expert product team to hear October developments, including Limited Originality of Content, Branded Content, Fan Subscriptions markets, monetizing crossposts, Creator Studio: Instant Articles, In-stream ads controls in app, Insights exports and 60s/15s video views API.
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November 2020 Product Update
Join our expert product team to hear November featuring an overview of Creator Studio.
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Create Inspiring Holiday Ads
Stand out from other businesses during the holiday season and showcase what makes your business unique. In this webinar, you’ll learn the importance of planning ahead, creative strategies to make your ads stand out and what tools you’ll need...
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400-101 Planning Certified Media Planning Professional Exam Courses
The Media Planning path provides advertisers needed guidance for communicating with clients and planning campaigns on Meta’s platforms. These courses give a high-level view at how Meta can fit into your media mix and direction on planning campaigns to meet...
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100-101 Meta Certified Digital Marketing Associate Exam Courses
You can use these curated lessons to prepare for the 100-101 Meta Certified Digital Marketing Associate exam. They are organized by topic and weight to signify how much of the exam is focused on each subject.
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Align Your Goals With the Marketing Funnel
Align Your Goals With the Marketing Funnel
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Measure and Optimize Ad Campaigns
This lesson will prepare you to test different factors in your government organization's ads and iterate insights from past advertising campaigns into future campaigns.
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Amplify Your Message With Ads
This lesson will prepare you to create ads that enable your government organization to inform and educate more people in your community.
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Measurement and Analysis Options
This lesson will prepare you to measure your campaigns’ results with different tools, test different factors in your ads, and integrate insights from past advertising campaigns into future campaigns.
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Raise Awareness of Your Service
This lesson prepares you to use organic posts and messages to raise awareness of your services and use Facebook Messenger, Instagram Direct and WhatsApp to connect with people in the community.
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Keep Your Community Safe From Misinformation
This lesson prepares you to share accurate information with your community on Facebook as a government organization.
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Build Your Campaign
Build Your Campaign
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Use Messenger to Build Trust With Your Community
This lesson prepares you to use Messenger to reach your community as a government organization.
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Creative Considerations for Public Service Announcements
This lesson will prepare you to compare multiple creative formats for your public service announcements and create messages that prompt people to interact with your government organization.
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Get More People to Register for Your Services with Ads
This lesson prepares you to create ads to generate more signups for your services and make decisions about your ad campaigns that align with the goals of your organization.
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Build Connection With Your Community on Instagram
This lesson prepares you to establish a presence and a community for your government organization on Instagram.
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Stay Connected to Your Community With WhatsApp
This lesson prepares you to use WhatsApp to interact with your community as a government organization.
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Ads Reporting
This lesson will prepare your government organization to evaluate your government organization's ad results with Ads Reporting and find the metrics that are most relevant to your campaign.
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Buying Recommendations for Public Service Announcements
This lesson will prepare you to differentiate between the available ad buying options, select the appropriate buying option to help your organization achieve its goals, and determine a budget and schedule that aligns with your government organization’s goals.