Select Your Social Media Channels
This course teaches you how to choose the appropriate social media channels for your business online.
All Activities
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Map the Customer Journey
This course teaches you about the customer journey and how it applies to your business online.
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Map Your Customers' Journey
Learn how to apply the customer journey to your business online.
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Get started with advertising on Facebook and Instagram
In this lesson, students will learn when and how to use Ads Manager, including how to set up an Ads Manager account with the correct currency, time zone, spend limit, and payment settings.
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Create ads from your Instagram account
Learn how to use Instagram to create ads for your business.
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Understand the Social Media Landscape
This lesson teaches you how to identify your target audience for your social media channel.
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Attract an Audience on Social Media Overview
This overview outlines ways to attract your ideal audience online.
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Create Authentic Messages
This course teaches you how to create content that engages your audience and a plan for your content.
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Knowledge Check
This assessment tests your knowledge of using Facebook Stars for your video content and live broadcasts.
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Adapt your marketing strategies for the evolving ads ecosystem
As the ads ecosystem evolves, people have greater expectations of data control and transparency. At the same time, people prefer personalized ad experiences. This training helps advertisers understand how the three key evolutions in the ads ecosystem are likely to...
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Knowledge check
Take this quiz to assess your knowledge on creating ads with Ads Manager.
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The evolution of ads
This lesson will teach you about ad personalization, greater information transparency and the impact of increased privacy on businesses.
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Create SMART Marketing Goals for Your Business
Learn how to create SMART goals and keep track of your progress.='Master Data'!E8
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Knowledge Check
This assessment tests your knowledge of paid online events.
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Future-proof your advertising with additional tools
In this lesson discover ways to gather customer interactions on Facebook with tools such as lead ads or ads that click to messages.
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Create Social Media Content
This lesson teaches you how to create content with different tips and tricks.
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Get started with advertising on Facebook and Instagram
Learn how to set up and advertise with an Ads Manager account.
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Plan Your Social Media Content
This lesson teaches you how to create a content plan for your social media to engage with your audience regularly.
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Create ads from a Facebook Page
This lesson will establish the difference between an ad and a Page post. Students will learn when to use each of the two ways to advertise from your Page: boosting a post and using a Promote Now button.
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Our Commitment to Authenticity and Transparency
Learn about the commitment Facebook has made to authenticity and transparency.
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Stay Connected with Your Customers Online Overview
Learn how to create an online presence and connect with your customers.
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The Ad Review Process, Ad Library and Placements
Learn about the Facebook ad review process, the Ad Library and placements for ads about social issues, elections or politics.
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Set marketing goals
This course teaches you the importance of SMART goals and how to apply it to your business.='Master Data'!E5
