Understand the Social Media Landscape
This lesson teaches you how to identify your target audience for your social media channel.
All Activities
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Knowledge check
Take this quiz to assess your knowledge on creating ads with Ads Manager.
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Create SMART Marketing Goals for Your Business
Learn how to create SMART goals and keep track of your progress.='Master Data'!E8
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Create Social Media Content
This lesson teaches you how to create content with different tips and tricks.
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The Ad Review Process, Ad Library and Placements
Learn about the Facebook ad review process, the Ad Library and placements for ads about social issues, elections or politics.
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Map Your Customers' Journey
Learn how to apply the customer journey to your business online.
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Plan Your Social Media Content
This lesson teaches you how to create a content plan for your social media to engage with your audience regularly.
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Knowledge Check
This assessment tests your knowledge of paid online events.
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Future-proof your advertising with additional tools
In this lesson discover ways to gather customer interactions on Facebook with tools such as lead ads or ads that click to messages.
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Knowledge Check
This assessment tests your knowledge of using Facebook Stars for your video content and live broadcasts.
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Adherence to Our Community Standards
Learn how you can adhere to Facebook Community Standards and Advertising Policies.
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Celebrate creativity
Learn how to be creative and grow your audience by using Instagram Reels. Featuring Marie Frias from Luna Magic.
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Black 365: Black Stories. Black Freedom. Black Future.
Learn how Meta technologies can help business owners grow their business and knowledge. Featuring Ashley Rouse from Trade Street Jam Co.
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Developer Courses to Build on the WhatsApp Business Platform
The WhatsApp courses prepare learners to work with the WhatsApp Business Platform.
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Boost Your Brand: Meta Blueprint Career Tips and Networking Event
Join us for a training and networking event with Meta and Meta hiring partners. In this event, certified job seekers will be equipped with the knowledge and tools to build and distinguish their resume and LinkedIn presence to attract employers....
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Create Engaging Content on Instagram
This lesson introduces creative best practices that help people learn about your business and contribute to engagement on Instagram.
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Tips for Writing Effective Ad Copy
This lesson prepares you to write clear and concise copy for ads across Meta platforms.
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Configure and Troubleshoot the Conversions API Gateway
The Conversions API Gateway is a self-serve configuration option in Events Manager that simplifies the implementation of the Conversions API. In this course, we explore the purpose, features and benefits of the Conversions API Gateway, and how to configure...
