Identify content trends and issues
Learn ways to improve engagement by incorporating trending topics, news, and holidays in your community's content strategy.
All Activities
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Apply the Community Standards
Learn how the Community Standards and Community Guidelines can help protect your members from harmful content.
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Create and share relevant content
Learn to design engaging posts, and share relevant content that aligns with your community mission, goals and audience needs.
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Resources
Get the most out of Facebook business tools here. Learn everything you need to know to drive results for your business, manage your ads, and effectively use our Facebook and Instagram commerce tools.
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Collaborative Ads
Learn how brands and retailers can partner to create performance marketing campaigns using Collaborative Ads.
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Build an online community
Learn about the role of a community manager, choose technologies that meet your needs and develop a community strategy.
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Introduction to Collaborative Ads
Learn how Collaborative Ads work and how they benefit both brand and retail partners.
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Launch your community online
Use defined milestones, success metrics and organic and paid growth strategies to successfully launch your community online.
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Make strategic content decisions for a community
Examine best practices and tools for building an engaging content strategy that aligns with your mission, goals and audience.
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Define your community guidelines
Explore tips for creating a set of community guidelines, and learn ways you can help members understand and follow them.
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The State of Minority-Owned Businesses with Judy Toland and Monique Nelson
Minority-owned businesses and communities have been disproportionately impacted by COVID-19. This discussion will focus on how these businesses and communities can confront these new economic challenges and opportunities—and find ways to thrive.
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Michael Lambert, Dell Technologies
Michael Lambert, joined Dell Technologies in 2000 and has held several sales and marketing roles within the Consumer and Small Business divisions.
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Expand the influence of your community
Learn how to establish partnerships with other organizations to amplify the impact of your community.
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Engage and moderate a community
Engage and moderate your online community by onboarding new members, fostering personal connections and managing conflict.
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Jillian Brugal, Brü Florida Growler Bar
Jillian Brugal is the founder and co-owner of BRŪ Florida Growler Bar, one of Tampa’s top-rated neighborhood bars serving brews made all over the Sunshine State. Her life has been both exciting and eclectic, having worked as a CPA with...
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Unsung Heroes: Bold & Sassy Hair Desighns
Often positive change happens because of the extraordinary effort of ordinary people. Here we hear the stories of visionary individuals who dared to move the world to a better place.
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Getting Creative With Your Mobile Phone
Learn how to plan and create ads and posts using your mobile phone. Experience with Facebook or Instagram advertising is not required for this session.
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How to Create Engaging Posts
Learn how to craft Business Page Posts that inform, entertain, and engage people as well as drive business results.
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Making the Most of Your Visual Identity
Learn about the importance of creating a distinctive visual look and feel and how this can help make your marketing more effective, impactful, and memorable.
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Carolee Gearhart, Google
Carolee Gearhart is Google Cloud's Vice President, Worldwide Channel Sales and Global SMB Sales. She is responsible for the tens of thousands of partners attached to Google Cloud’s business, ensuring that Google Cloud’s sales team has a selection of highly...
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Sheryl Sandberg, Facebook
Sheryl Sandberg is chief operating officer at Facebook, overseeing the firm’s business operations. Prior to Facebook, Sheryl was vice president of Global Online Sales and Operations at Google, chief of staff for the United States Treasury Department under President Clinton,...
