This course prepares you to compare experimental and observational measurement methods and recognize when to implement A/B tests vs. RCTs. You will also learn how to how A/B, Brand and Conversion Lift tests work.
![](https://facebook-cdn.exceedlms.com/uploads/resource_hero_pictures/targets/700601/w550/brkl6vk.png?Policy=eyJTdGF0ZW1lbnQiOlt7IlJlc291cmNlIjoiaHR0cHM6Ly9mYWNlYm9vay1jZG4uZXhjZWVkbG1zLmNvbS91cGxvYWRzL3Jlc291cmNlX2hlcm9fcGljdHVyZXMvdGFyZ2V0cy83MDA2MDEvdzU1MC9icmtsNnZrLnBuZyIsIkNvbmRpdGlvbiI6eyJEYXRlTGVzc1RoYW4iOnsiQVdTOkVwb2NoVGltZSI6MTcyNTc3NjY3OX19fV19&Signature=gQakannJ1eI1A1gE7UTytOD0k6oj~Mt-hZOzpWDLqBqA6~LxKlPece0NJGg1GNypOR72lApGb1wqHBu6RiyiuvmWFm1~oaCXfRu8NaS0CgbCjJ4UnO-ds2kVats4Ps584FzLtXPoDwVyI28Aj8Gxts1k-gWWMtgkMqFdI-cDWGoAg2014~OEPQCrNM2-EhFJEVt9YhFvd2KOL58HOxxhahqZvYRKHx3lWPbqNdqbJV99u9yO0BYT6Igc0raWwhEvUiocxQ~rsrDVoXvjpBqGcEnnPkgt~ICfr5u6NpUmjMh5UWc7jeBNwrywJmzBtPt0BewFXyXe39I3Oi0KVtVOfg__&Key-Pair-Id=APKAJINUZDMKZJI5I6DA)
This course prepares you to compare experimental and observational measurement methods and recognize when to implement A/B tests vs. RCTs. You will also learn how to how A/B, Brand and Conversion Lift tests work.